Strategic Partnership
Value Propositions

Strategic Partnership
Value Propositions

IT Managed Service Providers (MSPs)

IT Managed Service Providers (MSPs)

IT Managed Service Providers (MSPs)

Your Current Offering

MSPs provide infrastructure support, network management, cybersecurity, cloud services, and helpdesk support to mid-market businesses. They ensure systems run smoothly and securely but typically lack advanced data strategy capabilities.

Your Current Offering

MSPs provide infrastructure support, network management, cybersecurity, cloud services, and helpdesk support to mid-market businesses. They ensure systems run smoothly and securely but typically lack advanced data strategy capabilities.

Partnership Benefits

For the MSP:

  • Expand service offering without additional expertise investment

  • Increase client retention by addressing strategic data needs

  • Create opportunities for expanded infrastructure support

  • Generate new revenue through referral fees or shared projects

  • Position themselves as more strategic partners to their clients

For the Client:

  • Seamless integration between infrastructure and data strategy

  • Single point of accountability for technology ecosystem

  • Complementary expertise that delivers complete solution

Value Proposition

By partnering with Crawford McMillan, your MSP can elevate its offering from infrastructure support to strategic business enablement. Our data transformation expertise creates additional hardware, software, and support opportunities for your business while helping your clients extract maximum value from their technology investments. Together, we create a complete technology solution that addresses both operational reliability and strategic data capabilities.

M&A Advisory Firms

M&A Advisory Firms

M&A Advisory Firms

Your Current Offering

M&A advisors guide companies through the acquisition process, helping optimize valuation, identify potential acquirers, and navigate deal structures. They have deep financial expertise but often lack technical data infrastructure knowledge.

Complementary Services

Crawford McMillan prepares clients' data infrastructure for acquisition scrutiny, reducing risk and increasing valuation multiples. We transform scattered data systems into enterprise-grade platforms that make integration easier for acquirers.

Partnership Benefits

For the M&A Advisor:

  • Increase client valuation potential through improved data maturity

  • Reduce deal friction related to technical due diligence

  • Differentiate services by addressing a critical valuation factor

  • Create new revenue opportunities through referrals

  • Enhance client satisfaction through smoother transactions

For the Client:

  • Higher acquisition valuation

  • Reduced risk of deal complications or failure

  • Faster, smoother integration post-acquisition

  • More attractive acquisition target to potential buyers

Value Proposition

Our partnership with your M&A advisory firm creates a powerful advantage for clients preparing for acquisition. While you optimize the financial positioning and deal structure, Crawford McMillan transforms their data infrastructure into an enterprise-grade asset that commands premium valuations. Together, we remove one of the biggest barriers to successful acquisitions: poorly structured data systems that create integration risk. The result? Higher valuations, smoother due diligence, and more successful transactions for your clients.

Private Equity Firms

Private Equity Firms

Private Equity Firms

Your Current Offering

PE firms invest in portfolio companies with growth potential, providing capital and strategic guidance to increase valuation for eventual exit. They focus on financial performance and strategic positioning but may lack technical expertise to unlock data-driven growth.

Complementary Services

Crawford McMillan accelerates portfolio company growth by transforming data capabilities, creating scalable platforms that support rapid growth and provide the visibility PE firms need to make informed strategic decisions.

Partnership Benefits

For the PE Firm:

  • Faster time-to-value for portfolio investments

  • Enhanced operational visibility across portfolio

  • Standardized data approaches across multiple investments

  • Increased exit valuations through mature data infrastructure

  • More attractive acquisition targets with reduced technical debt

For Portfolio Companies:

  • Enterprise-grade data capabilities that enable rapid scaling

  • Clear executive visibility for better strategic decisions

  • Reduced reliance on manual processes that limit growth

Value Proposition

By partnering with Crawford McMillan, your private equity firm gains a trusted data transformation partner that accelerates value creation across your portfolio. We transform portfolio companies' scattered data systems into scalable platforms that support rapid growth and provide the visibility you need for strategic decision-making. Our expertise creates opportunities for operational efficiencies, data-driven innovation, and ultimately higher exit valuations by establishing enterprise-grade data capabilities that make your investments more attractive acquisition targets.

Fractional CFOs/COOs

Fractional CFOs/COOs

Fractional CFOs/COOs

Your Current Offering

Fractional executives provide strategic leadership to growing companies without the cost of full-time C-suite talent. They bring financial and operational expertise but often lack the technical know-how to transform underlying data systems.

Complementary Services

Crawford McMillan provides the technical implementation that turns fractional executives' strategic vision into reality, giving them the data visibility and infrastructure they need to make informed decisions and drive performance.

Partnership Benefits

For the Fractional Executive:

  • Enhanced decision-making capabilities through better data

  • Ability to implement more sophisticated reporting and analytics

  • Faster time-to-insight when joining new clients

  • Competitive differentiation through data-driven approach

  • Additional revenue through referral relationships

For the Client:

  • Complete solution combining strategic leadership and technical implementation

  • More effective executive guidance based on reliable data

  • Scalable infrastructure that grows with the business

Value Proposition

Our partnership with fractional executives creates a powerful combination of strategic leadership and technical implementation. While you provide the financial and operational expertise, Crawford McMillan ensures you have the data foundation necessary to make informed decisions and drive performance. Together, we give growing companies the complete package: experienced executive guidance powered by enterprise-grade data capabilities. This complementary approach accelerates your clients' growth while enhancing your effectiveness as a leader.

Business Intelligence Tool Vendors

Business Intelligence Tool Vendors

Business Intelligence Tool Vendors

Your Current Offering

BI vendors provide visualization and reporting tools that help companies make sense of their data. However, they often focus on the front-end user experience without addressing the underlying data infrastructure challenges.

Complementary Services

Crawford McMillan creates the clean, unified data foundation that makes BI tools truly valuable. We ensure the data feeding into these visualization platforms is accurate, comprehensive, and properly structured for meaningful analysis.

Partnership Benefits

For the BI Vendor:

  • Higher client satisfaction through improved data quality

  • Reduced implementation challenges related to data preparation

  • More successful deployments and expansions

  • Differentiation from competitors through complete solution offering

  • New revenue opportunities through partnerships

For the Client:

  • Greater ROI from BI tool investments
    More accurate, reliable insights

  • Comprehensive view across all business data

  • Faster time-to-value from analytics initiatives

Value Proposition

Our partnership with your BI platform delivers the complete analytics solution your clients need. While your powerful visualization tools provide the interface, Crawford McMillan ensures the underlying data is clean, comprehensive, and properly structured for meaningful analysis. Together, we transform your platform from a visualization tool into a complete business intelligence solution that delivers reliable insights. This partnership increases client satisfaction, reduces implementation challenges, and creates opportunities for expanded deployments.

ERP/CRM Implementation Partners

ERP/CRM Implementation Partners

ERP/CRM Implementation Partners

Your Current Offering

Implementation partners help companies deploy core business systems like ERP and CRM platforms. They excel at configuring these systems but often lack expertise in integrating them with the broader data ecosystem.

Complementary Services

Crawford McMillan extends the value of ERP/CRM implementations by integrating them into a comprehensive data strategy. We ensure these core systems connect with other business data to provide complete visibility and drive enterprise-wide insights.

Partnership Benefits

For the Implementation Partner:

  • Expand project scope beyond core system implementation

  • Address integration challenges that typically cause friction

  • Create follow-on projects after initial implementation

  • Differentiate from commoditized implementation services

  • Build longer-term client relationships through strategic approach

For the Client:

  • Greater value from ERP/CRM investments

  • Comprehensive data strategy that includes but extends beyond core systems

  • Elimination of data silos that limit system effectiveness

  • Future-proof architecture that supports evolving needs

Value Proposition

By partnering with Crawford McMillan, your implementation practice transforms from system deployment to strategic business enablement. While you ensure the core ERP/CRM systems are properly configured, we integrate these platforms into a comprehensive data ecosystem that maximizes their value. Together, we eliminate the data silos that typically limit system effectiveness and create a unified architecture that supports evolving business needs. This partnership enhances your client relationships, expands your service footprint, and delivers significantly more value from their technology investments.

Partnership Engagement Model

Partnership Engagement Model

Partnership Engagement Model

For all strategic partnerships, Crawford McMillan offers:

For all strategic partnerships, Crawford McMillan offers:

Co-branded educational materials that help partners identify client opportunities

Joint discovery workshops to assess client needs

Referral fee structure or revenue-sharing models

White-labeled services where appropriate

Clear engagement process that respects partner relationships

Ongoing capability development for partner teams

Our goal is to create mutually beneficial partnerships that enhance your client relationships while delivering exceptional results through our combined expertise.

Our goal is to create mutually beneficial partnerships that enhance your client relationships while delivering exceptional results through our combined expertise.