crawford mcmillan data transformation

Make million-dollar decisions in minutes, not months.

We implement Fortune 100 data strategies to help regional banks and growing businesses to scale efficiently and become more attractive acquisition targets.


Make million-dollar decisions in minutes, not months.

We implement Fortune 100 data strategies to help regional banks and growing businesses to scale efficiently and become more attractive acquisition targets.


As a fast-growing company, you need data you can trust to make confident growth decisions.

But right now, your reality is:

As a fast-growing company, you need data you can trust to make confident growth decisions.

But right now, your reality is:

Kickoff

Scattered spreadsheets, siloed systems, and reports that tell different stories.

Implement

Your analysts spend 10+ hours weekly stitching data together manually.

See the ROI

More dashboards, more analysts, but you still can't see which activities drive revenue.


We take the enterprise-grade data systems and make them accessible to companies like yours. Our clients typically find revenue opportunities worth 3-5x their investment in the first 90 days.



We take the enterprise-grade data systems and make them accessible to companies like yours. Our clients typically find revenue opportunities worth 3-5x their investment in the first 90 days.


Implement

Regional Banks

Compliance Data Nightmare

Manual data reconciliation across systems creates hours of weekly compliance busywork while increasing regulatory risk.

Real-Time Risk Gap

Growing transaction volumes overwhelm basic analytics tools, forcing risk decisions on day-old data.

Integration Bottleneck

Disconnected payment, KYC, and banking platforms prevent a unified view of customer activity to create a 360 view.

AI Risk Model Blocker

Inconsistent historical data makes AI-powered credit decisioning impossible, keeping lending decisions manual and slow.

Implement

Growing Companies

Attribution Crisis

Inability to connect ad spend across platforms to actual client revenue leads to constant budget justification battles and client churn.

Real-Time Optimization Gap

Siloed campaign data makes real-time budget optimization impossible across channels.

Client Reporting Nightmare

Teams waste 10+ hours weekly manually pulling data from multiple platforms for basic client reporting.

Campaign Intelligence Block

Inconsistent tracking and performance metrics make AI-powered campaign optimization impossible while competitors automate.

Process

Process

Process

Transform your data with our 3-step process

Kickoff

We unite all your business systems and data streams into a single source of truth, ending the chaos of disconnected spreadsheets and platforms.

Implement

We'll show you how to analyze your unified data to reveal hidden patterns, predict trends, and identify opportunities across every part of your business.

See the ROI

We provide clear, prioritized actions and implement changes that drive measurable improvements in efficiency, CX, and growth.

Team

Team

Team

Why Trust Us?

Graeme Crawford is the Founder and CEO of Crawford McMillan.

Graeme helped IBM, Accenture, and Capital One grow their business exponentially in his 20-year career as a corporate data leader.

Comparison

Comparison

Comparison

But, why would you want to work with us?

But, why would you want to work with us?

But, why would you want to work with us?

Other Agencies

  • Fit your company to their solution

  • Fit your company to their solution

  • Fit your company to their solution

  • Confuse with fancy jargon

  • Confuse with fancy jargon

  • Confuse with fancy jargon

  • Slow communication

  • Slow communication

  • Slow communication

  • Outsourced to mediocre talent

  • Outsourced to mediocre talent

  • Outsourced to mediocre talent

  • Focused on vanity success metrics

  • Focused on vanity success metrics

  • Focused on vanity success metrics

Crawford McMillan

  • Bespoke from the start

  • Bespoke from the start

  • Bespoke from the start

  • Clear, understandable language

  • Clear, understandable language

  • Clear, understandable language

  • Constant, pro-active communication

  • Constant, pro-active communication

  • Constant, pro-active communication

  • Experts with Fortune 100 experience

  • Experts with Fortune 100 experience

  • Experts with Fortune 100 experience

  • Relentless pursuit of ROI

  • Relentless pursuit of ROI

  • Relentless pursuit of ROI

Services

Services

Services

How we help businesses unlock growth with data intelligence

How we help businesses unlock growth with data intelligence

How we help businesses unlock growth with data intelligence

We turn complex business data into clear growth opportunities. It's that simple.

We turn complex business data into clear growth opportunities. It's that simple.

Attribution Mapping

Transform scattered data into a clear view of exactly where your revenue comes from and which activities truly drive growth.

Customer Journey

See your entire customer experience through data, identifying exactly where to optimize for maximum impact and ROI.

Automated Insights

Convert your business data into clear, actionable recommendations that tell you exactly what to do next.

Predictive Analytics

Leverage the same AI systems used by Fortune 100 companies to spot trends and opportunities before your competitors.

Decision Optimization

Turn scattered metrics into a unified performance dashboard that shows exactly where to focus resources for fastest growth.

AI Enablement

Set your business up to capitalize on AI with a clean reliable single source of truth to build on.

Testimonials

Testimonials

Testimonials

There's a reason people are raving about us.

There's a reason people are raving about us.

There's a reason people are raving about us.

  • They transformed our data in clear, automated insights that drive real business decisions. Their combination of big platform experience and practical, actionable results is uniquely invaluable.

    Jack Karavich

    CEO of Tigeraire

    "They are exceptional at identifying the connections between business strategy and technology and data opportunity."

    Allison Pickett

    Founder of AMPlify

  • They will come to the table as a true thought partner at the onset of your process, brining reliable, well-managed systems that ensure your company truly "shows the receipts."

    Stacy Jones

    CEO of Eight14 Consulting

    Graeme’s counsel has been invaluable, providing actionable insights to design systems that empower us to leverage data for more intelligent decision-making and greater impact.

    Theresa Bedeau

    Head of Strategy at Justice Climate Fund

  • "They helped us pioneer brand new technology to turn complex data into clear business value. If you want to unlock the real potential in your business data, they are the partner you need.

    Neil Tolani

    Cofounder of Kunai

    "Working with them is both memorable and impactful, with dividends well beyond the initial scope of any engagement. I wholly recommend their partnership."

    Allison Pickett, CEO, Amplify

    Allison Pickett

    CEO of AMPlify

  • They transformed our data in clear, automated insights that drive real business decisions. Their combination of big platform experience and practical, actionable results is uniquely invaluable.

    Jack Karavich

    CEO of Tigeraire

    "They are exceptional at identifying the connections between business strategy and technology and data opportunity."

    Allison Pickett

    Founder of AMPlify

  • They will come to the table as a true thought partner at the onset of your process, brining reliable, well-managed systems that ensure your company truly "shows the receipts."

    Stacy Jones

    CEO of Eight14 Consulting

    Graeme’s counsel has been invaluable, providing actionable insights to design systems that empower us to leverage data for more intelligent decision-making and greater impact.

    Theresa Bedeau

    Head of Strategy at Justice Climate Fund

  • "They helped us pioneer brand new technology to turn complex data into clear business value. If you want to unlock the real potential in your business data, they are the partner you need.

    Neil Tolani

    Cofounder of Kunai

    "Working with them is both memorable and impactful, with dividends well beyond the initial scope of any engagement. I wholly recommend their partnership."

    Allison Pickett, CEO, Amplify

    Allison Pickett

    CEO of AMPlify

How does this complement our current analytics?

Is this a good fit for our company?

What kind of results can we expect?

We don't have a dedicated data team. Is that a problem?

How much time do you need from me?

What if we're planning to hire our own data team eventually?

How does this complement our current analytics?

Is this a good fit for our company?

What kind of results can we expect?

We don't have a dedicated data team. Is that a problem?

How much time do you need from me?

What if we're planning to hire our own data team eventually?

How does this complement our current analytics?

Is this a good fit for our company?

What kind of results can we expect?

We don't have a dedicated data team. Is that a problem?

How much time do you need from me?

What if we're planning to hire our own data team eventually?

Still reading? Book a call to grow your business into uncharted territory!

If you want to achieve ground-breaking growth with Enterprise-grade business intelligence as a key part of your success, then you're in the right place.

Still reading? Book a call to grow your business into uncharted territory!

If you want to achieve ground-breaking growth with Enterprise-grade business intelligence as a key part of your success, then you're in the right place.

Still reading? Book a call to grow your business into uncharted territory!

If you want to achieve ground-breaking growth with Enterprise-grade business intelligence as a key part of your success, then you're in the right place.