Kickoff
Finance, sales, and ops all report different numbers. Close enough for a board meeting. Not close enough for diligence.
Implement
Critical processes run through Excel files maintained by one person. Buyers quantify this risk and price it into the deal.
See the ROI
A buyer asks how revenue breaks down by cohort. The answer takes 1 week, 3 people, and 4 Excels. You just lost leverage.
Who's behind this?
Graeme Crawford is the Founder and CEO of Crawford McMillan.
Graeme Crawford spent 20 years leading data programs at Fortune 100 scale. At Capital One, he led a cloud migration that enabled the closure of legacy data centers, saving hundreds of millions.
He built a real-time web analytics platform with sub-millisecond latency that powered personalization and fraud decisioning across billions of transactions.
Before that, at IBM, he was the designated fixer for hostile recoveries and severely damaged implementations.
Now he applies that same discipline to mid-market PE-backed companies preparing for exit.
Other Agencies
Crawford McMillan
What we do
Revenue Reconciliation
Transform scattered data into a clear view of exactly where your revenue comes from and which activities truly drive growth.
KPI Documentation
Define, document, and stress-test every metric in your equity story under multiple calculation methods before a buyer does it for you.
Data Lineage Mapping
Trace every number from executive summary back to source transaction. No black boxes. No "Dave knows how that works."
Historical Normalization
Produce 3-5 years of clean, monthly, segmented data that accounts for system migrations, definition changes, and restructuring.
Data Room Preparation
Pre-populate the data room with reconciled, documented, traceable data. Your team answers diligence questions in hours, not weeks.
Data Governance
Establish who owns the data between finance, ops, and technology. Lightweight controls that hold up under scrutiny without slowing operations.
