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Scale Your Business With Data hosted by Crawford McMillan

Scale Your Business With Data hosted by Crawford McMillan

Hosted by Graeme Crawford (co-founder of Crawford Mc Millan and longtime “data whisperer” for high-growth teams), each weekly episode distills decades of front-line experience into conversations you can act on immediately. Forget buzzwords and theoretical frameworks; this show zeroes in on the real-world moves that turn:

Hosted by Graeme Crawford (co-founder of Crawford Mc Millan and longtime “data whisperer” for high-growth teams), each weekly episode distills decades of front-line experience into conversations you can act on immediately. Forget buzzwords and theoretical frameworks; this show zeroes in on the real-world moves that turn:

Hosted by Graeme Crawford (co-founder of Crawford Mc Millan and longtime “data whisperer” for high-growth teams), each weekly episode distills decades of front-line experience into conversations you can act on immediately. Forget buzzwords and theoretical frameworks; this show zeroes in on the real-world moves that turn:

  • Chaotic spreadsheets into clear signals, so you can see which levers actually drive revenue, margin, and customer loyalty.

  • Everyday metrics into decision intelligence, so you stop debating dashboards and start reallocating budgets, products, and people with confidence.

  • Expensive AI hype into practical advantage, learn how to define and govern data first, then layer automation without sacrificing explainability or control.

  • “Hope” strategies into repeatable playbooks - so multi-million-dollar calls happen in minutes, not months.

Whether you’re scaling a startup, steering a Fortune-500 unit, or simply tired of dashboards that look good but not do nothing, you’ll walk away each week with:



Whether you’re scaling a startup, steering a Fortune-500 unit, or simply tired of dashboards that look good but not do nothing, you’ll walk away each week with:



Whether you’re scaling a startup, steering a Fortune-500 unit, or simply tired of dashboards that look good but not do nothing, you’ll walk away each week with:



  • Actionable insights you can deploy before the next meeting.



  • Battle-tested stories that de-risk your own transformation.



  • A clearer mental model for leading people, processes, and technology around data-not the other way around.



  • No Jargon, no ivory-tower theory- just candid talk, unexpected analogies, and an unwavering focus on value creation.



Subscribe today and join a community that turns hidden numbers into breakout growth.

  • Actionable insights you can deploy before the next meeting.



  • Battle-tested stories that de-risk your own transformation.



  • A clearer mental model for leading people, processes, and technology around data-not the other way around.



  • No Jargon, no ivory-tower theory- just candid talk, unexpected analogies, and an unwavering focus on value creation.



Subscribe today and join a community that turns hidden numbers into breakout growth.

  • Actionable insights you can deploy before the next meeting.



  • Battle-tested stories that de-risk your own transformation.



  • A clearer mental model for leading people, processes, and technology around data-not the other way around.



  • No Jargon, no ivory-tower theory- just candid talk, unexpected analogies, and an unwavering focus on value creation.



Subscribe today and join a community that turns hidden numbers into breakout growth.

Listen on

YouTube Podcast

Listen on

Spotify Podcast

Listen on

Apple Podcast