Data Backup
Data backup is the process of creating and storing copies of data to protect against data loss due to equipment failure, accidental deletion, corruption, or disaster.
Business Advantage:
Robust backup strategies dramatically reduce business risk by ensuring you can recover quickly from data disasters. Organizations with comprehensive backup solutions typically reduce downtime costs by 70-90% when incidents occur and maintain business continuity that preserves customer trust and prevents revenue loss during recovery periods.
Master Data Management (MDM)
Master Data Management is the process of creating and maintaining a single, consistent set of identifiers and attributes that define your key business entities (like customers, products, or locations).
Business Advantage:
MDM eliminates costly inconsistencies across your business. When everyone agrees on what constitutes a "customer" or "product," you eliminate duplicate records, conflicting information, and the manual reconciliation that drains productivity. Companies with mature MDM report 15-25% higher marketing campaign effectiveness, 20-30% reduction in order errors, and significantly improved customer experiences through consistent recognition across touchpoints.