The Protein Bar Theory of Bad Business Intelligence

Written by

Graeme Crawford

What a nutritionist taught me about why companies fail with data

What a nutritionist taught me about why companies fail with data

What a nutritionist taught me about why companies fail with data

I just had my mind blown by a registered dietitian, and it had nothing to do with protein shakes.

Last week, I sat down with Allison Tallman, who helps high-achieving professionals break free from the toxic cycle of food tracking and macro counting. But here's what struck me: every single thing she said about nutrition data applies directly to how CEOs misuse business data. The parallels were so uncanny, I had to pause the recording twice just to take notes.

Most people don't fail at nutrition because they lack data. They fail because they turn that data into a weapon against themselves. Sound familiar? I see CEOs do this with their business metrics every single day.

Here's what Allison taught me about data that changed how I think about executive dashboards:

  • Why drowning in metrics makes you worse at decisions, not better

  • How "compound metrics" hide the real story

  • The difference between data that feels good and data that makes it good to be you

Let's dig in.

The Protein Bar Problem: When Your Dashboard Is Lying to You

Allison shared something fascinating about protein bars. Many are labeled as "protein bars" but contain barely any usable protein. The label says one thing, but your body experiences something entirely different.

This is exactly what happens when CEOs slap a dashboarding tool on top of scattered, low-quality data sources. You get what looks like a "single source of truth," but it's really just a single source of garbage with a prettier interface.

Here's the brutal reality: That expensive BI tool sitting on top of your messy data architecture is like putting lipstick on a pig. Sure, it looks better. But you're still making decisions based on fundamentally flawed information.

Allison mentioned how some proteins show "26g" on the label but only deliver 15% daily value because your body can't actually absorb it. Your revenue dashboard might show growth, but if you can't trace which specific activities drove that growth, you're flying blind.

The Ozempic Trap: Why Quick Fixes Always Fail

When I asked Allison about Ozempic, she said something profound: "People deserve to keep the weight off if they're paying $1,000 a month for medication."

But here's the catch - research shows most people regain it when they stop. They're treating the symptom, not building sustainable systems.

The business equivalent? Buying yet another platform that promises to "integrate all your data" without addressing the foundational issues. It's the same magical thinking - pay for the expensive solution, avoid the hard work, hope for transformation.

I've watched companies spend six figures on analytics platforms while their core data architecture remains a disaster. Three months later, they're back where they started, just with fancier reports that nobody trusts.

The All-or-Nothing Mentality That's Killing Your Growth

Allison described clients who think they've "ruined the day" by eating one slice of pizza, so they give up entirely. "Screw it, the day is done," they say.

I see the exact same pattern with data initiatives. CEOs try to be perfect, realize they can't track everything immediately, and abandon the entire effort. They swing between two extremes:

  1. Data paralysis: Measuring everything, drowning in metrics, unable to move

  2. Data abandonment: "Our data isn't perfect, so let's just trust our gut."

But here's what Allison teaches that applies directly to your business: You don't need 150 grams of protein (or 150 KPIs). You need the RIGHT nutrients (metrics) that actually fuel growth.

Reconnecting With Your Business Instincts

The most powerful part of my conversation with Allison was about reconnecting with natural signals. She explained how we're all born as intuitive eaters - babies know when they're hungry and when they're full. But somewhere along the way, we lose that connection.

The same is true in business. When you started your company, you had incredible instincts about what mattered. You could feel when something was working. But as you scaled, you started drowning in spreadsheets and "best practice" KPIs that everyone else was tracking.

Allison's approach: Help people distinguish between metrics that feel good (vanity metrics) and metrics that make it feel good to be you (true health indicators).

My approach: Help CEOs distinguish between metrics that look good to investors and metrics that actually drive sustainable growth.

Sometimes revenue is the right focus. Sometimes it's profitability. Sometimes it's neither. The answer depends on where your specific bottleneck is - and no dashboard can tell you that if you're not connected to the underlying business reality.

The Simple Truth About Complex Systems

Allison doesn't wear a fitness tracker. She doesn't count calories. She doesn't even own a scale.

Yet she's helped over 1,000 people achieve lasting health transformations.

How? She focuses on what actually matters: sustainable systems, clear signals, and reconnecting with natural feedback loops.

Your business needs the same approach. Not more dashboards. Not more metrics. Not more meetings about the metrics.

You need:

  • Clarity on which 3-5 metrics actually predict success

  • Clean data architecture that you can trust

  • Connection between data and actual business outcomes

  • Courage to ignore everything else

That's it.

Here's what you learned today:

  • Your dashboarding tool might be a $100K protein bar with no actual protein

  • Quick fixes in data (like in dieting) create dependency without transformation

  • The solution isn't more metrics - it's the right metrics, measured correctly

Stop treating your data like a diet you'll start "tomorrow." Start with one clean metric, one reliable source, one clear connection to outcomes.

Your business's health depends on it.



I just had my mind blown by a registered dietitian, and it had nothing to do with protein shakes.

Last week, I sat down with Allison Tallman, who helps high-achieving professionals break free from the toxic cycle of food tracking and macro counting. But here's what struck me: every single thing she said about nutrition data applies directly to how CEOs misuse business data. The parallels were so uncanny, I had to pause the recording twice just to take notes.

Most people don't fail at nutrition because they lack data. They fail because they turn that data into a weapon against themselves. Sound familiar? I see CEOs do this with their business metrics every single day.

Here's what Allison taught me about data that changed how I think about executive dashboards:

  • Why drowning in metrics makes you worse at decisions, not better

  • How "compound metrics" hide the real story

  • The difference between data that feels good and data that makes it good to be you

Let's dig in.

The Protein Bar Problem: When Your Dashboard Is Lying to You

Allison shared something fascinating about protein bars. Many are labeled as "protein bars" but contain barely any usable protein. The label says one thing, but your body experiences something entirely different.

This is exactly what happens when CEOs slap a dashboarding tool on top of scattered, low-quality data sources. You get what looks like a "single source of truth," but it's really just a single source of garbage with a prettier interface.

Here's the brutal reality: That expensive BI tool sitting on top of your messy data architecture is like putting lipstick on a pig. Sure, it looks better. But you're still making decisions based on fundamentally flawed information.

Allison mentioned how some proteins show "26g" on the label but only deliver 15% daily value because your body can't actually absorb it. Your revenue dashboard might show growth, but if you can't trace which specific activities drove that growth, you're flying blind.

The Ozempic Trap: Why Quick Fixes Always Fail

When I asked Allison about Ozempic, she said something profound: "People deserve to keep the weight off if they're paying $1,000 a month for medication."

But here's the catch - research shows most people regain it when they stop. They're treating the symptom, not building sustainable systems.

The business equivalent? Buying yet another platform that promises to "integrate all your data" without addressing the foundational issues. It's the same magical thinking - pay for the expensive solution, avoid the hard work, hope for transformation.

I've watched companies spend six figures on analytics platforms while their core data architecture remains a disaster. Three months later, they're back where they started, just with fancier reports that nobody trusts.

The All-or-Nothing Mentality That's Killing Your Growth

Allison described clients who think they've "ruined the day" by eating one slice of pizza, so they give up entirely. "Screw it, the day is done," they say.

I see the exact same pattern with data initiatives. CEOs try to be perfect, realize they can't track everything immediately, and abandon the entire effort. They swing between two extremes:

  1. Data paralysis: Measuring everything, drowning in metrics, unable to move

  2. Data abandonment: "Our data isn't perfect, so let's just trust our gut."

But here's what Allison teaches that applies directly to your business: You don't need 150 grams of protein (or 150 KPIs). You need the RIGHT nutrients (metrics) that actually fuel growth.

Reconnecting With Your Business Instincts

The most powerful part of my conversation with Allison was about reconnecting with natural signals. She explained how we're all born as intuitive eaters - babies know when they're hungry and when they're full. But somewhere along the way, we lose that connection.

The same is true in business. When you started your company, you had incredible instincts about what mattered. You could feel when something was working. But as you scaled, you started drowning in spreadsheets and "best practice" KPIs that everyone else was tracking.

Allison's approach: Help people distinguish between metrics that feel good (vanity metrics) and metrics that make it feel good to be you (true health indicators).

My approach: Help CEOs distinguish between metrics that look good to investors and metrics that actually drive sustainable growth.

Sometimes revenue is the right focus. Sometimes it's profitability. Sometimes it's neither. The answer depends on where your specific bottleneck is - and no dashboard can tell you that if you're not connected to the underlying business reality.

The Simple Truth About Complex Systems

Allison doesn't wear a fitness tracker. She doesn't count calories. She doesn't even own a scale.

Yet she's helped over 1,000 people achieve lasting health transformations.

How? She focuses on what actually matters: sustainable systems, clear signals, and reconnecting with natural feedback loops.

Your business needs the same approach. Not more dashboards. Not more metrics. Not more meetings about the metrics.

You need:

  • Clarity on which 3-5 metrics actually predict success

  • Clean data architecture that you can trust

  • Connection between data and actual business outcomes

  • Courage to ignore everything else

That's it.

Here's what you learned today:

  • Your dashboarding tool might be a $100K protein bar with no actual protein

  • Quick fixes in data (like in dieting) create dependency without transformation

  • The solution isn't more metrics - it's the right metrics, measured correctly

Stop treating your data like a diet you'll start "tomorrow." Start with one clean metric, one reliable source, one clear connection to outcomes.

Your business's health depends on it.



I just had my mind blown by a registered dietitian, and it had nothing to do with protein shakes.

Last week, I sat down with Allison Tallman, who helps high-achieving professionals break free from the toxic cycle of food tracking and macro counting. But here's what struck me: every single thing she said about nutrition data applies directly to how CEOs misuse business data. The parallels were so uncanny, I had to pause the recording twice just to take notes.

Most people don't fail at nutrition because they lack data. They fail because they turn that data into a weapon against themselves. Sound familiar? I see CEOs do this with their business metrics every single day.

Here's what Allison taught me about data that changed how I think about executive dashboards:

  • Why drowning in metrics makes you worse at decisions, not better

  • How "compound metrics" hide the real story

  • The difference between data that feels good and data that makes it good to be you

Let's dig in.

The Protein Bar Problem: When Your Dashboard Is Lying to You

Allison shared something fascinating about protein bars. Many are labeled as "protein bars" but contain barely any usable protein. The label says one thing, but your body experiences something entirely different.

This is exactly what happens when CEOs slap a dashboarding tool on top of scattered, low-quality data sources. You get what looks like a "single source of truth," but it's really just a single source of garbage with a prettier interface.

Here's the brutal reality: That expensive BI tool sitting on top of your messy data architecture is like putting lipstick on a pig. Sure, it looks better. But you're still making decisions based on fundamentally flawed information.

Allison mentioned how some proteins show "26g" on the label but only deliver 15% daily value because your body can't actually absorb it. Your revenue dashboard might show growth, but if you can't trace which specific activities drove that growth, you're flying blind.

The Ozempic Trap: Why Quick Fixes Always Fail

When I asked Allison about Ozempic, she said something profound: "People deserve to keep the weight off if they're paying $1,000 a month for medication."

But here's the catch - research shows most people regain it when they stop. They're treating the symptom, not building sustainable systems.

The business equivalent? Buying yet another platform that promises to "integrate all your data" without addressing the foundational issues. It's the same magical thinking - pay for the expensive solution, avoid the hard work, hope for transformation.

I've watched companies spend six figures on analytics platforms while their core data architecture remains a disaster. Three months later, they're back where they started, just with fancier reports that nobody trusts.

The All-or-Nothing Mentality That's Killing Your Growth

Allison described clients who think they've "ruined the day" by eating one slice of pizza, so they give up entirely. "Screw it, the day is done," they say.

I see the exact same pattern with data initiatives. CEOs try to be perfect, realize they can't track everything immediately, and abandon the entire effort. They swing between two extremes:

  1. Data paralysis: Measuring everything, drowning in metrics, unable to move

  2. Data abandonment: "Our data isn't perfect, so let's just trust our gut."

But here's what Allison teaches that applies directly to your business: You don't need 150 grams of protein (or 150 KPIs). You need the RIGHT nutrients (metrics) that actually fuel growth.

Reconnecting With Your Business Instincts

The most powerful part of my conversation with Allison was about reconnecting with natural signals. She explained how we're all born as intuitive eaters - babies know when they're hungry and when they're full. But somewhere along the way, we lose that connection.

The same is true in business. When you started your company, you had incredible instincts about what mattered. You could feel when something was working. But as you scaled, you started drowning in spreadsheets and "best practice" KPIs that everyone else was tracking.

Allison's approach: Help people distinguish between metrics that feel good (vanity metrics) and metrics that make it feel good to be you (true health indicators).

My approach: Help CEOs distinguish between metrics that look good to investors and metrics that actually drive sustainable growth.

Sometimes revenue is the right focus. Sometimes it's profitability. Sometimes it's neither. The answer depends on where your specific bottleneck is - and no dashboard can tell you that if you're not connected to the underlying business reality.

The Simple Truth About Complex Systems

Allison doesn't wear a fitness tracker. She doesn't count calories. She doesn't even own a scale.

Yet she's helped over 1,000 people achieve lasting health transformations.

How? She focuses on what actually matters: sustainable systems, clear signals, and reconnecting with natural feedback loops.

Your business needs the same approach. Not more dashboards. Not more metrics. Not more meetings about the metrics.

You need:

  • Clarity on which 3-5 metrics actually predict success

  • Clean data architecture that you can trust

  • Connection between data and actual business outcomes

  • Courage to ignore everything else

That's it.

Here's what you learned today:

  • Your dashboarding tool might be a $100K protein bar with no actual protein

  • Quick fixes in data (like in dieting) create dependency without transformation

  • The solution isn't more metrics - it's the right metrics, measured correctly

Stop treating your data like a diet you'll start "tomorrow." Start with one clean metric, one reliable source, one clear connection to outcomes.

Your business's health depends on it.



Get your free data maturity assessment today!

If you want to achieve ground-breaking growth with Enterprise-grade business intelligence as a key part of your success, then you're in the right place.

Get your free data maturity assessment today!

If you want to achieve ground-breaking growth with Enterprise-grade business intelligence as a key part of your success, then you're in the right place.

Get your free data maturity assessment today!

If you want to achieve ground-breaking growth with Enterprise-grade business intelligence as a key part of your success, then you're in the right place.