Clean Data. Clean Exit.

We help private equity firms clean up their PortCo data, remove valuation risk, and build investor-grade business intelligence in under 90 days.

Free Data Valuation Score

Clean Data. Clean Exit.

We help private equity firms clean up their PortCo data, remove valuation risk, and build investor-grade business intelligence in under 90 days.

Free Data Valuation Score

We bring Fortune 100 data discipline to companies preparing to scale, raise, or exit.

Clean data drives confident deals and higher multiples.

Our proven frameworks turn scattered systems and conflicting metrics into a single, investor-ready data narrative so you can walk into due diligence with confidence, not chaos.

But right now, your reality is:

Kickoff

Scattered spreadsheets, siloed systems, and reports that tell different stories.

Implement

Your analysts spend 10+ hours weekly stitching data together manually.

See the ROI

More dashboards, more analysts, but you still can't see which activities drive revenue.

We take enterprise-grade data systems and tailor them for companies preparing to scale, raise, or sell.

Team

Why Trust Us?

Graeme Crawford

CEO of Crawford McMillan

Graeme Crawford

CEO of Crawford McMillan

Graeme Crawford

CEO of Crawford McMillan

Graeme Crawford is the Founder and CEO of Crawford McMillan.

Graeme has spent his career fixing data disasters that kill value, navigating political warfare, and delivering success when half the organization wanted him to fail.

Comparison

But, why would you want to work with us?

Other Agencies

Fit your company to their solution

Confuse with fancy jargon

Slow communication

Outsourced to mediocre talent

Focused on vanity success metrics

Crawford McMillan

Bespoke from the start

Clear, understandable language

Constant, pro-active communication

Experts with Fortune 100 experience

Relentless pursuit of ROI

Free data maturity assessment

Services

How we help businesses unlock growth with data intelligence

We turn complex business data into clear growth opportunities. It's that simple.

Attribution Mapping

Transform scattered data into a clear view of exactly where your revenue comes from and which activities truly drive growth.

Customer Journey

See your entire customer experience through data, identifying exactly where to optimize for maximum impact and ROI.

Automated Insights

Convert your business data into clear, actionable recommendations that tell you exactly what to do next.

Predictive Analytics

Leverage the same AI systems used by Fortune 100 companies to spot trends and opportunities before your competitors.

Decision Optimization

Turn scattered metrics into a unified performance dashboard that shows exactly where to focus resources for fastest growth.

AI Enablement

Set your business up to capitalize on AI with a clean reliable single source of truth to build on.

Testimonials

There's a reason people are raving about us.

They transformed our data in clear, automated insights that drive real business decisions. Their combination of big platform experience and practical, actionable results is uniquely invaluable.
Jack Karavich
CEO of Tigeraire
"They are exceptional at identifying the connections between business strategy and technology and data opportunity."
Allison Pickett
Founder of AMPlify

They will come to the table as a true thought partner at the onset of your process, brining reliable, well-managed systems that ensure your company truly "shows the receipts."
Stacy Jones
CEO of Eight14 Consulting
Graeme’s counsel has been invaluable, providing actionable insights to design systems that empower us to leverage data for more intelligent decision-making and greater impact.
Theresa Bedeau
Head of Strategy at Justice Climate Fund

"They helped us pioneer brand new technology to turn complex data into clear business value. If you want to unlock the real potential in your business data, they are the partner you need.
Neil Tolani
Cofounder of Kunai
"Working with them is both memorable and impactful, with dividends well beyond the initial scope of any engagement. I wholly recommend their partnership."
Allison Pickett
CEO of AMPlify

They transformed our data in clear, automated insights that drive real business decisions. Their combination of big platform experience and practical, actionable results is uniquely invaluable.
Jack Karavich
CEO of Tigeraire
"They are exceptional at identifying the connections between business strategy and technology and data opportunity."
Allison Pickett
Founder of AMPlify

They will come to the table as a true thought partner at the onset of your process, brining reliable, well-managed systems that ensure your company truly "shows the receipts."
Stacy Jones
CEO of Eight14 Consulting
Graeme’s counsel has been invaluable, providing actionable insights to design systems that empower us to leverage data for more intelligent decision-making and greater impact.
Theresa Bedeau
Head of Strategy at Justice Climate Fund

"They helped us pioneer brand new technology to turn complex data into clear business value. If you want to unlock the real potential in your business data, they are the partner you need.
Neil Tolani
Cofounder of Kunai
"Working with them is both memorable and impactful, with dividends well beyond the initial scope of any engagement. I wholly recommend their partnership."
Allison Pickett
CEO of AMPlify

Get your free data maturity assessment today!

If you want to achieve ground-breaking growth with Enterprise-grade business intelligence as a key part of your success, then you're in the right place.

Free data maturity assessment

Get your free data maturity assessment today!

If you want to achieve ground-breaking growth with Enterprise-grade business intelligence as a key part of your success, then you're in the right place.

Free data maturity assessment

Get your free data maturity assessment today!

If you want to achieve ground-breaking growth with Enterprise-grade business intelligence as a key part of your success, then you're in the right place.

Clean Data. Clean Exit.

We help private equity firms clean up their PortCo data, remove valuation risk, and build investor-grade business intelligence in under 90 days.

Free Data Valuation Score

Free Data Valuation Score

Clean Data. Clean Exit.

We help private equity firms clean up their PortCo data, remove valuation risk, and build investor-grade business intelligence in under 90 days.

Free Data Valuation Score

Kickoff

Implement

See the ROI

We take enterprise-grade data systems and tailor them for companies preparing to scale, raise, or sell.

We take enterprise-grade data systems and tailor them for companies preparing to scale, raise, or sell.

Why Trust Us?

Graeme Crawford is the Founder and CEO of Crawford McMillan.Graeme has spent his career fixing data disasters that kill value, navigating political warfare, and delivering success when half the organization wanted him to fail.

But, why would you want to work with us?

But, why would you want to work with us?

But, why would you want to work with us?

Crawford McMillan

Free data maturity assessment

Free data maturity assessment

Free data maturity assessment

How we help businesses unlock growth with data intelligence

How we help businesses unlock growth with data intelligence

How we help businesses unlock growth with data intelligence

There's a reason people are raving about us.

There's a reason people are raving about us.

There's a reason people are raving about us.

Get your free data maturity assessment today!

Free data maturity assessment

Get your free data maturity assessment today!

Free data maturity assessment

Get your free data maturity assessment today!

Free data maturity assessment

Graeme Crawford is the Founder and CEO of Crawford McMillan.

Graeme has spent his career fixing data disasters that kill value, navigating political warfare, and delivering success when half the organization wanted him to fail.